Trades · Website strategy
Trades business website design that wins service calls.
Trades businesses live and die by trust and speed of response. The website has to communicate credibility fast, make the contact path obvious, and reflect the quality of the work.
Who this is for
Plumbers, electricians, HVAC, roofers, landscapers, painters, and similar trades businesses across Ontario.
The problem
Why generic trades websites underperform
- Outdated or templated presentation
- Phone number or contact path buried
- Service structure unclear
- No proof of work
What customers need to see
Before they contact you
- Service pages per type
- Real project photos
- License / certifications
- Service area
- Reviews
What the website should include
Trades website features
- Service-per-page structure
- Project gallery
- License + insurance block
- Service-area pages
- Pinned tap-to-call
SEO strategy
How trades websites rank locally
- 01
Service + service-area rank targets
- 02
Specific trade schema
- 03
Locally focused titles and descriptions
Conversion strategy
How the trades site earns inquiries
- 01
Pinned phone number
- 02
Project photos near the quote CTA
- 03
License + insurance near the quote form
Related work
Recent case studies
Related reading
Trades website guides
SEOHow to structure a contractor website for SEOContractor websites win on structure as much as content. Here is how to organize services, service areas, and proof so the site actually ranks.ContractorsContractor website mistakesMost contractor websites repeat the same five mistakes. None of them are about code.
FAQs
Trades website questions
I align the website with your Google Business Profile so both reinforce each other. Full GBP management is a separate scope.
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- Your goals & the right plan
- Design & positioning direction
- SEO & local-search structure
- Conversion path & next steps
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