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Trades · Website strategy

Trades business website design that wins service calls.

Trades businesses live and die by trust and speed of response. The website has to communicate credibility fast, make the contact path obvious, and reflect the quality of the work.

Who this is for

Plumbers, electricians, HVAC, roofers, landscapers, painters, and similar trades businesses across Ontario.

The problem

Why generic trades websites underperform

  • Outdated or templated presentation
  • Phone number or contact path buried
  • Service structure unclear
  • No proof of work
What customers need to see

Before they contact you

  • Service pages per type
  • Real project photos
  • License / certifications
  • Service area
  • Reviews
What the website should include

Trades website features

  • Service-per-page structure
  • Project gallery
  • License + insurance block
  • Service-area pages
  • Pinned tap-to-call
SEO strategy

How trades websites rank locally

  1. 01

    Service + service-area rank targets

  2. 02

    Specific trade schema

  3. 03

    Locally focused titles and descriptions

Conversion strategy

How the trades site earns inquiries

  1. 01

    Pinned phone number

  2. 02

    Project photos near the quote CTA

  3. 03

    License + insurance near the quote form

FAQs

Trades website questions

I align the website with your Google Business Profile so both reinforce each other. Full GBP management is a separate scope.

Get started

Ready to build a website your competitors can’t ignore?

Let’s turn your website into a stronger sales, trust, and visibility asset.

Your free consultation covers
Free
  • Your goals & the right plan
  • Design & positioning direction
  • SEO & local-search structure
  • Conversion path & next steps
  • Honest advice, no sales pitch