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Contractors

Contractor website mistakes

The most common mistakes I see on contractor websites, and how to fix them.

March 18, 20266 min read

Most contractor websites repeat the same five mistakes.

1. Generic, templated design

If the site looks like every other contractor template, the business looks like every other contractor. Premium presentation is one of the cheapest ways to look more credible.

2. No service structure

Lumping every service into one paragraph hides what you actually do. One service, one page.

3. No proof

Project galleries and reviews are not optional. They are the deciding factor for most homeowners.

4. Buried contact path

The quote path should be obvious from every section. Visible. Repeated. Simple.

5. Slow mobile experience

Most homeowners search on mobile. Slow, awkward mobile sites lose leads quietly.

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