Most contractor websites are organized for the owner, not the customer. The result is a homepage that lists everything and service pages that explain nothing.
One service, one page
Each renovation type, kitchen, bathroom, basement, addition, full home, should have its own dedicated page. That is what gives Google a clear target to rank.
Service areas are pages, not paragraphs
If you serve multiple cities, build real service-area pages with local context. Avoid thin pages that just swap city names.
Proof in the right places
Project galleries, reviews, and process should appear near every decision point. Trust is what converts.
Structured data
Use structured data for the business, services, and FAQs. Match it to what is visible on the page.
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