AAA Contracting

Summary

AAA Contracting needed a website that looked the part of a serious local contractor and made it easy for homeowners to understand services, scope, and how to start a project.

The business problem

Contractors compete on trust as much as price. Without a strong service structure and clear contact paths, even qualified leads quietly bounce.

Strategy

Lead with proof of work, structure services per renovation type, make the quote path obvious on every section, and signal local availability without making the site feel templated.

Design direction

Clean, modern, confident, photography-led. Strong typography, generous spacing, premium accent for service blocks.

Development approach

Next.js with reusable section components, accessible semantic HTML, optimized images, fast load times, dedicated URLs per service.

SEO approach

Service-specific landing pages, business and service structured data, locally focused titles and descriptions, FAQs that mirror real homeowner questions, internal links between services and service areas.

Conversion approach

Visible quote CTAs throughout, simple contact flow, trust strip with credentials and local experience, repeated CTA at the end of every section.

Key features

• Service-specific landing sections
• Quote request flow
• Mobile-first contact paths
• Local SEO structure
• Trust-first design

Results

A contractor site that wins trust before the homeowner ever calls, with clear service structure, real project proof, and a quote path that doesn't waste anyone's time.

• Service-per-page structure for every renovation type the business actually does
• Project gallery sorted by category, with real work and no stock 'contractor' imagery
• Pinned tap-to-call on mobile (where 80%+ of homeowner traffic lives)
• 30-second quote request form: name, phone, project type, timeline
• Service-area context written for the neighbourhoods the business actually serves
• LocalBusiness + Service structured data aligned with Google Business Profile

Every claim above is verifiable against the live site or the work delivered. Where third-party metrics exist, they are sourced from Google Search results or Google Business Profile.

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