Many local businesses ask for a redesign when what they actually need is a strategy.
A redesign without strategy almost always recreates the same problems in a prettier format.
Strategy comes first
Positioning, messaging, audience, structure, and conversion plan. Those are strategy decisions. They determine what every section of the site has to do.
Then design
Once strategy is clear, design becomes a tool to support it: typography that communicates the right tone, layout that supports the right flow, motion that draws the eye to the right action.
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